5 Ways To Promote Your Business Organically in 2020
Running a business is such a thrill, but it’s certainly not a cakewalk. You want to build buzz and get people excited about your new venture—but how do you do that, anyway?
With limited resources and nearly zero marketing dollars, a root canal sounds more fun than organic marketing.
Fortunately, the right organic strategy can net you more brand awareness and much-needed sales. While these strategies are free, they require a little time and elbow grease to market your business properly. Now dig in!
Tip #1: Write about someone
Having a hard time sharing your content? Interview someone!
Go to PodcastGuests.com to find folks in your niche. We guarantee they’re eager to talk and share your content with their audience.
Once you have interviews set up, follow this formula to get more mileage out of your interview content.
Tip #2: Build anticipation
FOMO, or fear of missing out, is a powerful promotion strategy. Nobody wants to feel like they’re missing out on something, so build buzz with exclusivity.
You can create FOMO through:
Limited-time offers or services.
A waiting list.
Offering services to VIP customers first.
Giving sneak peeks on your social media.
Tip #3: Host Online Events
In-person events probably aren’t happening for a while, so promote yourself online! Events are way more engaging because they give you face-time with potential customers.
Use Meetup.com to do a free:
Class
Workshop
Interview or panel with industry experts
Offer the content for free, but don’t forget your call to action! Up-sell attendees with your latest offering or launch details.
Tip #4: Throw a giveaway
Everybody likes free stuff! Host an Instagram giveaway of your latest product or a miniature version of your service. Partner up with other business owners to add more prizes to the package and spread your reach.
Tip #5: Gather Testimonials
Have you already worked with a few clients? Don’t let that relationship fade away. Email past clients for testimonials for your service or reviews of your product. Not everyone will say yes, but you’ll get a few good testimonials just by asking.
Testimonials are free to gather and you can feature them on your website as social proof. Since testimonials boost customer revenue by 62%, this is a must!
Organic growth doesn’t come easy, but it’s a cost-effective strategy that paves the future for your business. In a pinch, use these methods to bootstrap your business and come out ahead—without spending a dime.