Welcome Home

Welcome home sought a complete rebrand and website to showcase the quality work of their staging company.

The brand design is elegant in a way that is unique among staging companies. Reflecting the culture of Welcome Home, artistic elements show through in their stationary, website, photography, and social media.

logo redesign

The owners wanted to keep the key in their logo, a critical element that had been used for 15 years. We decided to tie the W and H into the logo. And if you look closely, you’ll see two people who symbolize the mother-daughter duo. Artistic elements like watercolor and gold foiling in the business cards emphasize their love for art and elegance.

website redesign

After doing a full analysis on their existing website, we found that we could do some useful re-architecting. 30% of the navigational elements weren’t being used at all, while the other 70% were in need of some content optimization and copywriting. The team needed a way to showcase their work in a gallery that was easy to update on their own.

engaging the community

We developed a social media plan for Welcome Home with the goal of growing their number of followers, increasing engagement and driving traffic to their website. With a new tone of voice and beautiful imagery, we were able to captivate their online audience by regularly feeding them compelling content that kept them coming back for more. Followers increase X%, Engagement increased Y% and traffic to their website increased Z%.

Collateral

The team was fully armed with printed collateral, including a full stationary set and leave-behind postcards for their realtor clients (left).

Our team also spun up a Canva account, complete with brand elements that their team could use to create their own on-brand materials.