Paleotale
Paleotale was looking for bold branding and a powerful content and social media strategy. We knew just what to do.
Enabling busy individuals with the resources they need to eat healthier and have fun while doing it.
Paleotale is a food and wellness resource that bring simplicity to healthy eating. Our focus is on developing the whole self through nutrition. They serve women ages 25-45, busy professionals and moms who want to eat right easily.
BRAND Strategy
We began with a series of in-depth brand strategy workshops to discover what Paleotale meant for their audience, and what direction they wanted to move in. Through these workshops, it became clear that, in order to embody their mission, Paleotale needed to be bold but approachable. We created a brand strategy guide that positioned Paleotale with cheeky language and strong, feminine brand characteristics. It was also important to maintain Paleotale’s identity as an authentic personality in social media. This is key differentiator for them so we made sure to lean toward warm attributes in their brand identity.
SOCIAL STRATEGY
The primary way Paleotale engages with their audience is through Instagram. It was important to them to have a way to post consistently — both aestethically as well as frequently. We built a set of Canva templates to make sure they were able to easily pump out content on a regular cadence while also remaining on-brand.
Web launch Plan
Content creation is a large part of Paleotale’s businesses, so it was important for us to build them an easy-to-use Squarespace site. We developed pages to support their shop, affiliate program as well as a rubust blog.
Before we launched, we made sure we had enough content planned to keep up with the momentum of their social media efforts. To compete in a saturated market, we also made sure to optimize the site for SEO and discoverability. In the first week of launching, we had over 500 unique organic visitors to the site.
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