How To Make A Lot Of Content In Less Time
Everyone and their mother is telling business owners, “Make content! Write blogs! Film videos! Start a podcast!”
But let’s be real: that’s exhausting. Few entrepreneurs have the time, team, or financial resources to create daily content for 15 platforms.
Fortunately, you don’t have to turn into a media maven to create content consistently. You can create just one piece of content and repurpose it in several formats to reach your followers wherever they are.
Step 1: Film a video
Step 1 is the most labor-intensive, but we promise it’s worth it. When you create a video for your YouTube channel or Facebook page, you can repurpose it in so many ways.
Try to include enough meat and substance in your video so you can repurpose the content elsewhere. Try filming videos on:
How you work with clients
Client case studies and results
Industry trends
Expert interviews
Q&As
You might need to do a deep-dive video that’s 30 minutes or longer, but don’t worry—it gets easier from here on.
Step 2: Convert the audio to a podcast
Edit your video until it’s ready to share with the world. Once you’re happy with the video content, export the audio file from your video.
Slap a pre-recorded introduction and conclusion to that audio and—presto. You have the makings of a podcast in very little time.
Step 3: Transcribe the audio for a blog
Now that you have the audio from your podcast, hire someone to transcribe it to text or use a software like Otter.
You’ll need to clean up the text so it’s easy to skim and read. If you’re tight on time, ask a virtual assistant or a freelance writer to improve the blog. Go for lots of headers, bullet points, and images to break up the text.
Step 4: Convert snippets of the blog to social media posts
Last but not least, take your blog and use it for social media posts. It’s hard coming up with new posts all the time; let your blogs do some of the work for you.
Include helpful bullet points, quotes, or quick tips from the blog. You can use a free service like Canva to make a quick, branded image to accompany the post, too.
There you have it: you can generate 4 different pieces of content by filming just one video. If you’re feeling overwhelmed or like you have to be everywhere online, don’t worry. Do a one-and-done approach like this to make content in less time to stand out online.