3 Ways To Find the Best Customers for Your Small Business
Every business owner wants to make a living. And that means attracting more customers to your business and earning money, right?
Well, earning more isn’t about the number of customers on your roster. What actually matters for small businesses is building a few dedicated fans who come back for more.
If you’re in the market for better customers, try these 3 tips to attract your ideal prospects.
1: Define your audience
Who do you want to work with, anyway? You know you need more customers, but who are your customers?
Without defining your audience, you don’t know who you’re talking to. You might want to work with C-suite executives, but maybe you’re accidentally attracting other clients.
Think about it this way: you’re the company you keep. That’s why you try to surround yourself with great friends and family, right?
Your business is no different. You want to target clients who will build your business up, not tear it down.
Run through a buyer persona exercise to define who, specifically, are your people. You won’t be for everyone, and that’s a good thing. The first step to scoring more high-paying clients is knowing who you want to work with.
2: Build a dedicated tribe
You know what they say: “More money, more problems.” More customers can equal more problems, too, and that’s why quality is more important than quantity.
You can make more sales when you build a tribe of dedicated people who absolutely adore your brand. You might be a fit for 10 people in a room of 100, and that’s okay. That means saying, “No thanks” to the 90 other people who just aren’t a good fit.
Those 10 brand advocates are more valuable because they’re your biggest fans. They talk up your brand all the time, and that means they’re very likely to refer other clients and grow your biz.
Instead of focusing on the number of customers you have, focus on quality. Build relationships and a tribe of dedicated folks around your brand. The right ones will help you build something amazing.
3: Lean into branding
But how do you attract these awesome clients to your business in the first place?
It’s all about brand positioning. Brand positioning immediately tells the right people who you are. The right clients will choose you specifically because of your work, personality, and experience.
In other words, strong branding helps the right clients select you. Branding is about being something to somebody, and that’s your best bet for finding dedicated customers who stick with you. There are plenty of other providers out there, and branding draws a line in the sand between you and all other solutions.
It’s not easy finding more clients for your business, especially in the early stages. Focus on connecting with quality clients who sing your praises. These are the folks who will grow with you. Now go forth and build your empire!