Salt & Rind Skincare

What happens when a pandemic forces you to close the doors to your business? You pivot and start a better one.

Like many other small businesses, COVID forced two estheticians to close their shop. The owners of Salt & Rind saw this as a ripe opportunity to develop their own subscription-based skincare line.

Salt & Rind Skincare was created by two aestheticians obsessed with skincare and making others feel their best. After years of listening, treating and educating our clients, we’ve taken every mistake we’ve ever learned and teamed up with a team of chemists and skincare professionals to formulate an effective and convenient line of products, customized for every condition.

“Rind” is a cheeky word used as a synonym for skin. We’re fun-loving Cali girls, living the salty life by way of the Pacific.

Brand Identity

The overall feel of the brand was to embody warm summer days at the beach. We went with an elegant logo and mark, and a warm color palette.

Package design, web presence and social media

Essentially look-and-feel mock-ups, these designs will set the tone for future packaging and marketing initiatives.

Social Media Strategy

Salt & Rind wanted to hit the ground running with their launch marketing, so we wrote and designed their first month’s social media posts.