10 ways small businesses can be productive during social distancing season
We’re with you on this one: it is a really uncomfortable time as the world responds to COVID-19. As a small business owner, it probably feels like there’s so much out of your hands. However, we want to offer a different perspective: no season is ever wasted. There are things you can do for your business right now that will set you up for success when things are normal again. You’ve got this!
Brand Check-in
Revisit your brand values, message, and personality. Are you being consistent in your branding on your website and social media? Has your brand evolved or need some tweaking? It’s always helpful to take a step back and look at your customer’s experience holistically.
Pick up a new skill
What would take your business to the next level? Stunning photos, compelling social media posts, or engaging web copy? Take a quick course on photography, social media management or copywriting. eLearning companies like Skillshare and Lynda are offering discounts right now. Get inspired and learn something new.
Revamp Your Website
Is your copy a little stale? Are your headshots a couple of years old? It’s never too late to update your site and “clean house.” Get an industry-friend’s take on your web content for some feedback before you rewrite anything. Ask a friend or partner to shoot some pics of you on the iPhone’s “portrait mode.” (The results can be stunning).
Get Educated
Are there industry titans or inspirational authors whose books you’ve been meaning to read forever? Maybe there’s a fresh perspective or game changer lurking in the pages.
Declutter Your Workspace
Perhaps you’ve watched “Tidying Up with Marie Kondo” but are reticent to take any actionable steps. This is the best time to throw away junk, reorganize your files, and clear away the clutter. Order some new organizational tools or art pieces for your space (Now that you have room for them).
Update Your Customer Testimonials
Consider reaching out to recent clients and asking for a testimonial. It’s not only a good way to strengthen the social proof on your website, it’s also a way to reconnect and remind someone of how awesome it was to work with you.
Try a New Value for Your Email Opt-In
Evaluate your email opt-in. Can you replace a free download with a new video? A tutorial for a different tool? Maybe there’s a more effective opt-in that simply hasn’t been explored yet.
Send Your Emailing List Business Updates
Thank goodness we’re all going through this time together. Take advantage of sending a “hello” to your email list with a business update. If it’s on brand, include a reflection or uplifting message. This is a season for unique, impactful connections.
Go Digital
Is there an online course, video tutorial, or any type of digital value you can launch? Small business owners like art teachers and fitness instructors are bringing their services to the web and meeting people’s needs right now. Creating more services and ways to engage with clients in the digital space helps your business keep up with the ever-changing times.
Give Back
We all know small businesses have been hit the hardest. Support each other. Talk up your friend’s amazing elder blossom honey. Decorate your workspace with a piece from a local art gallery. Take this time to strengthen your relationships, professionally and personally. Together, we are stronger.